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Build a Website to Sell PDF Sheet Music
Posted On 2010-01-27 , 11:22 AM
Build a Website to Sell PDF Sheet Music
How to build a website to sell PDF sheet music:
The first step to build a website to sell PDF sheet music is to have your sheet music ready in PDF format.
We will not focus on this aspect, as there are many tutorials out there on Youtube and other video sites that can help you with that.
The second step to build a website to sell PDF sheet music is to build your website.
There are many options for hosting to build a website to sell PDF sheet music. Here are a few:
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Free:
- Wix
- Google Sites
- Limewebs (free)
- Wordpress, (or a free blog from blogger, myspace, etc.)
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| Paid:
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There are many benefits to paid hosting, including that you would have your own unique domain name (for example when you build a website to sell PDF sheet music, the address would be www.mybandPDF.com instead of www.mybandPDF.limewebs.com).
This gives you a professional edge, letting your visitors know that you mean business, and that you know what you are doing.
To build a website to sell PDF sheet music, you need to have a way to receive payment.
There are many ways to receive payment for your products.
Here are a few options:
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- Paypal
- Amazon
- Have your own merchant account (This can be set up very simply in the Omni Site Builder. This option is more advanced than using a third party site.)
Accept Credit cards with a Free Internet Merchant Account
Once you have a website to work with, and a way to receive payment, you are ready to put all the pieces together to build a website to sell PDF sheet music.
Using a builder such as the Omni Site Builder is easiest, as it is made for those who have never created a website before, and has full instructions to assist you to build a website to sell PDF sheet music.
The other hosting options will have different processes, and may be much more complicated. The learning curve there would be set a little higher.
To build a website to sell PDF sheet music, if you have never created a website before, you will most likely want to take the easiest route.
If this is your first website, I would highly recommend the Omni Site Builder. Contact me for more information on how to build a website to sell PDF sheet music.
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Music Festival Market Research part 2: Brands, Sponsors, and Vendors
Posted On 2010-01-22 , 9:53 AM
Music Festival Market Research
Imagine a world music festival featuring Ani Difranco, Ben Harper, and Rusted Root – sponsored by Walmart and Pfizer.
Oh… you can’t?
For a sponsor, music festival market research is imperative. You must know your audience. Know what they like, and what they don’t like. Otherwise, you risk losing money, losing the trust of your target audience, and losing face in your very competitive advertising market.
Marketing week covered this topic very astutely, in their article about music festival market research.
“Many different sectors choose to associate with music festivals, but those with the most potential for success are alcoholic drinks, with 75% of festival goers spotting booze ads at festivals and 77% believing alcohol brand advertising would work best at festivals. Fashion brand advertising has been spotted by 36% of those attending festivals and 41% believe this kind of advertising would work best in a festival environment.”
Music festival market research shows that 44% of those questioned said attending a music festival was the most exciting thing they had ever done. This fever-pitch emotional high puts consumers in a much more open mind-state. They are much more willing to spend money to memorialize the occasion.
Buying food, drink, and merchandise is an integral part of event celebration, road tripping, and all the other reasons people would be so excited to be at a music festival. Add to that the fact that music glamorizes certain purchases, including alcohol and apparel, and you have the perfect opportunity to promote your brand.
Brands and sponsors can cash in on this, if they do it responsibly. Sectors that are not right for the music festival market, research the sales that occur and may be tempted to butt in. For example, car, insurance, and banking sponsors would be completely out of place to music festival-goers. Music festival market research makes it apparent that brands such as X-box, considered something that keeps people indoors, would be seen in a negative light at an outdoor festival.
In spite of the profits to be made, a sponsor must fully understand the market research of the music festival to benefit from the festival spirit.
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| January 2010 | Page 1 Of 1 | |
