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When you think you've done all you can do...
Posted On 2009-11-10 , 8:52 AM
When you are thinking "I have done everything I could possibly do to market my music..."
Remember that it doesn't matter that you have already done one particular thing to market yourself. Do it again. Do it regularly. There is so much going on nowadays that you have to do the same darn thing about 5 times before someone sees it.
If you want 5000 people to see it...
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Market Research for a Music Festival Part 1
Posted On 2009-11-04 , 1:04 PM
Market Research for a Music Festival Part 1
See also Market Research Music Festival Part 2: Brands, Sponsors, and Vendors
For music lovers, attending a music festival is the most exciting thing, short of a private audience with their favorite musician. With a bit of market research, you can give that feeling to the people attending your music festival (which reflects very well on your festival!).
Market research for a music festival can be very simple if you have the correct tools.
Music festival market research essential questions:
1. Who is searching for what you have? Determine the demographic of your music festival
2. Where are those people spending their time? Research where to market your music festival
3. What bands/musicians appeal to your demographic? Find bands by genre and preview their music
Today we will focus on part 1, market research to determine the demographic of your music festival.
1. Who is searching for what you have?
Determine the demographic of your music festival
There are many tools that can show you demographic information for a specific genre. If you are doing market research for a music festival that will feature country music, you will need to know who is searching for terms related to country music.
First, go to Google. Google Insights will show you what people are searching for at Google, including a graph of interest in that phrase over the last four years.
Click here to start market research for your music festival at Google Insights
Second, use a demographics tool like the one here from MSN Adcenter. My favorite tool for this (from technobloggie) has been offline for the last few days, so here is the second choice.
Third there is a search funnel tool that shows what people were searching for before and after they search for your chosen search term.
Click here to use the search funnel tool
Fourth, this market research tool from Quantcast will show you demographic information for a specific website.
Want to learn more? Check out Market Research Music Festival Part 2: Brands, Sponsors, and Vendors
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| November 2009 | Page 1 Of 1 | |
